The EISCAT scientific radar station on the Norwegian island of Svalbard has used its array of dish antennas (normally used for studying the upper atmosphere) to send a Doritos advertisement toward Ursa Major.
Scientists involved doubt that any alien intelligence will reconstruct the mpeg file and watch the ad, but they will recognize it's a structured message from an intelligent source.
COMMENT: A treaty governing broadcasts meant to be received by alien intelligences has been proposed, and it's a good idea. While "spillover" of Earth broadcasts into space is inevitable, deliberate attempts at communications should be reviewed by a broad spectrum (no pun intended) of scientists to make certain we are sending the message our species would want to send.
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